Studios still get ‘got a quick project’ DMs with no budget, no site, and no date. The form should ask for a summary, optional site ZIP or postcode, and company so US and UK producers can qualify before a chemistry call.
Not every designer’s personal mail.
One-line ‘website pls’ can still be declined quickly.
Intent is highest there.
Chemistry call or a no-thanks with a referral.
A project inquiry is how a client starts a piece of work: campaign, fit-out, implementation, film. It is not a job application and it is not a PO. US clients talk kickoff and ZIP for on-site; UK clients talk programme and postcode. The extra summary field is the brief they would otherwise paste into Instagram.
You will still do discovery. This page is the filter that saves a producer from a 45-minute call about a £200 flyer.
Missing location is how you underprice travel. Missing timeline is how you say yes to a week that is already full.
Ask budget band in the summary placeholder if your studio’s culture allows it. Do not add a public ‘what’s your budget’ shaming field if it tanks completion.
Awards pages get traffic. The form is what turns traffic into a pipeline.
Next to case studies, not hidden in a footer.
RFPs can use the RFP generator. This form is the warmer inbound.
Reply with this URL.
Forwarders should still make the client fill this so the brief is theirs.
Portfolios are often static for speed. Publish the form once; do not install WordPress for a form.
Remote versus on-site: the ZIP or postcode field tells producers whether to add travel in the first ballpark.
Do not decide on the form. Capture enough to choose a commercial model later.
Offer a DocuSign link in the intro if your clients are like that.
Ask in the summary. It changes how much spec you give away.
Preferred timing in the summary; be honest about capacity.