Every brand gets ‘let’s partner’ from people who mean a free shout-out. The form should force a partnership type—referral, reseller, technology, co-marketing—so US and UK BD can spend time on the models they actually run.
Not the support rotation.
Edit the options to match what you actually offer.
Say what you do not do (gifted posts, etc.).
A short no is kinder than silence.
A partnership inquiry is a proposal to combine go-to-market or product, not a customer support ticket. US ecosystems talk referral and marketplace; UK organisations may mean a formal memorandum. The extra select is the filter. Without it, influencer spam and serious resellers share one pile.
You will still do due diligence. This page only labels the ask.
A 20-page PDF that never says referral versus reseller is a waste of a reading hour.
Link your public partner programme terms if they exist. Mystery processes attract mystery partners.
Events create handshakes. The form creates a row.
Next to the programme explainer.
Impartner and similar once you have a real channel. Not for the first ten partners.
Reply with this URL so the model is chosen in writing.
AWS, Salesforce, and similar have their own forms. Keep this for everyone else.
Programme pages are static HTML plus logos. Put the form live; do not wait for a portal.
Territory partners should state US ZIP clusters or UK postcode regions in the message so you do not stack two exclusive people on Manchester.
No. It is an inquiry. Counsel drafts the actual agreement later.
Do not publish rates on the public page unless they are real and current.
Use Technology type and ask for docs URLs in the message.
Ask; promise nothing in the auto-reply.