Schools, housing lists, and product teams can take ‘register your interest’ before applications open. The form captures who they are and which offering they mean so launch day is not a surprise inbox explosion.
Notify whoever will send the ‘we’re open’ email.
In the interest select.
On the page: you will email, you will not charge.
CSV into the real application or sales process.
An interest form (UK: register your interest / expression of interest) is a waitlist without a commitment. US charter lotteries, UK school tours, and unreleased products all use it. It is not an application, not a petition, and not a beta tester programme—though those pages are cousins.
The signup pack is the right default: email, optional organisation, and an interest select for which cohort or SKU. People should leave knowing they are not enrolled.
If the copy sounds like they have a place, you will spend launch week arguing. Call it interest, then follow up when the real form opens.
Do not collect deposits here. Interest is free; money is a later process.
Mailchimp embeds, Google Forms, and a spreadsheet at an open day. HTML on your domain is branded and exportable.
one form per launch, or one select for several cohorts.
Use when the only next step is a newsletter. This form is better when you need structured fields.
You will collect half-finished applications and anger people when criteria change.
Use that generator if they will test software. Use this if they want a place or a product later.
A single landing page with a date and this form is a complete v1 waitlist.
When you open applications, email this list a link. Do not silently convert interest into an application.
It should not be. Keep the copy honest.
Inquiry is a question about a live programme. Interest is a waitlist before something opens.
Statutory processes still apply. This HTML form is not a lottery system.
Honour it. Keep the list only for the stated launch.