Exclusivity conversations go badly when two dealers claim the same city. The form captures the company, the territory they want in ZIP or postcode language, and why they think they can sell your line.
Not the same inbox as consumer wholesale.
Vague ‘the South’ is not a map.
Honest gaps convert better than fake scarcity.
Use the row as the brief for the regional manager.
A dealer inquiry is about representation: showroom, service, or a named territory—not only buying a pallet. US manufacturers talk authorised dealer lists by state and ZIP; UK networks talk postcode districts and sometimes exclusive counties. The form’s job is to put the claimed map on paper before anyone promises exclusivity.
You will still do a site visit and a contract. This page stops a LinkedIn DM from becoming an accidental dual franchise.
Margin talk before territory talk is how you paint yourself into a corner.
Never confirm exclusivity in the auto-reply. Humans map territories.
Show season fills the pipeline. The website catches serious operators in February.
Next to the existing dealer locator so prospects see the gaps.
same form on a tablet so the map stays one dataset.
Still send them through the form so territory claims are written.
Overkill until you have a real channel programme.
Many OEM sites are a 2014 HTML theme. Put the form on /become-a-dealer and route to channel sales.
Plot US ZIP and UK postcode claims on a spreadsheet before the first call so you do not overlap an incumbent.
Say which you mean on the page. Distributors hold stock; dealers may only sell and service.
Policy in the contract. The form only records the ask.
Ask in the message or add a checkbox after copy.
Ask explicitly. Conflicts found later feel like bait-and-switch.